What this covers.
Technical audits
Crawlability, indexation, status codes, internal linking and the metadata nobody checks until traffic stops arriving. Usually the cheapest fix on the list.
Recovery and defence
Diagnosing a drop, separating an algorithm shift from a self-inflicted one, and getting a page back without breaching whatever constraint caused it.
Growth at scale
Programmatic pages across hundreds of domains and up to fourteen languages, where a decision is only worth making if it survives being made ten thousand times.
The work behind it.
Three case studies. Two are ranking interventions on live commercial pages; the third is a freelance audit of somebody else’s site.
Domain SEO audit
A freelance SEO and CRO audit of a high-traffic site earning nothing from organic. Written up and going live shortly.
What I actually work in.
- Google Search Console
- Google Keyword Planner
- Ahrefs
- Screaming Frog
- Profound
- Surfer SEO
- Frase
- Looker Studio
- Omni
- Mixpanel
- GA4
- Google Sheets
- MS Excel
Someone who worked on this.
Ayush thinks through the small details, edge cases, and potential points of failure that most people would overlook, and builds the system in a way that guides you towards doing things correctly. You don't really have the option of taking shortcuts or working with half-baked information because the CMS is planned and built with extremely well thought out guardrails in place.
Khushboo AliLet’s build something that scales.
If you are trying to make content compound rather than accumulate, that is the problem I like most. Email is quickest, and my calendar is open.