Discipline

MarTech & Product

The platform underneath: content modelling, AI pipelines and the internal tooling that turns a content operation into something repeatable. This is the half of the job that has no audience and decides everything.

Domains in active scope of migration and maintenance

The same domain set carries the SEO audits and the CMS migration. Not two workstreams.

What this covers.

Content modelling and migration

Taxonomies, field models and the move from one content management platform to another across hundreds of domains, without the publishing stopping while it happens.

Pipelines and automation

AI-assisted production with the evaluation step attached, and the automation that removes a three-team handoff rather than speeding it up.

Internal tooling

Small tools that remove a specific, measured cost. The judgement that matters is knowing where a language model belongs and, more often, where it does not.

What I have built.

Two internal and public tools. The case studies for the platform migration itself are being written.

Tools & technologies

What I actually work in.

CMS & platform

  • Payload
  • Prismic
  • WordPress

AI pipelines & automation

  • VectorShift
  • n8n
  • Google Apps Script

Building

  • Claude Code
  • Codex
  • Antigravity
  • Replit
  • Lovable

Design & spec

  • Figma
  • Balsamiq
  • Claude Design

In their words

Someone who worked on this.

What sets him apart is his technical vision—he built CMS architectures and internal programs with in-built AI generation features that automated complex workflows and made our content operations exponentially faster and easier.
Sheetal AgnihotriSheetal AgnihotriContent Growth Specialist, CSEE, HeadoutReported to Ayush directly

Let’s build something that scales.

If you are trying to make content compound rather than accumulate, that is the problem I like most. Email is quickest, and my calendar is open.