What this covers.
Editorial systems
Briefs, calendars and review workflows that keep quality steady as output climbs. The system is the deliverable; the calendar is just where you can see it.
Teams and commissioning
Building and managing writer pods across markets, and the quality and fact-check gates that let work ship without every piece passing across one desk.
Content that earns demand
Shoulder pages, topical depth and the internal linking that turns a page into a cluster. The unglamorous half of content marketing, and the half that compounds.
The work behind it.
Two of these sit under SEO as well. The overlap is real: a ranking recovery is a content rewrite before it is anything else.
What I actually work in.
- Payload
- Prismic
- WordPress
- Google Keyword Planner
- Ahrefs
- Frase
- Surfer SEO
- Figma
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Slack
- Trello
- Zendesk
Someone who worked on this.
Whenever I have gone to him for help, he doesn't just give me the answer but also takes the effort to make me understand the why and the how behind it. His problem-solving mindset makes him an incredible asset to any team.
Vandana LohiaLet’s build something that scales.
If you are trying to make content compound rather than accumulate, that is the problem I like most. Email is quickest, and my calendar is open.