What this covers.
Editorial systems
Briefs, calendars and review workflows that keep quality steady as output climbs. The system is the deliverable; the calendar is just where you can see it. It is what let 1,200+ evergreen pieces ship, driving 12% of annual organic revenue, without quality slipping.
Teams and commissioning
Building and managing writer pods across markets, and the quality and fact-check gates that let work ship without every piece passing across one desk.
Content that earns demand
Shoulder pages, topical depth and the internal linking that turns a page into a cluster. The unglamorous half of content marketing, and the half that compounds.
The work behind it.
Two of these sit under SEO as well. The overlap is real: a ranking recovery is a content rewrite before it is anything else.
What I actually work in.
- Payload
- Prismic
- WordPress
- Google Keyword Planner
- Ahrefs
- Frase
- Surfer SEO
- Figma
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Slack
- Trello
- Zendesk
Someone who worked on this.
Ayush also has a strong instinct for marketing and organic growth. His understanding of SEO is exceptional, and he has a great sense of what audiences are looking for, where market trends are heading, and how to turn that into useful content ideas.
Khushboo AliLet’s build something that scales.
I build systems that turn growth opportunities into scalable outcomes. Have a challenge worth solving? Let’s connect.