Projects

Things I built to answer a question.

Each one started because the answer I wanted was not on any single page. Two are public and you can use them now, one runs inside a content team, and one is a browser extension. None of them puts a language model anywhere near a number somebody has to act on.

Download resume

Three of the tools: IRIS taking a content-fix request in Slack, Salik Optimizer's route comparison, and the SEO extension's page-health checklist.

ProjectLive

Salik Optimizer

Compares every route between two points in Dubai and shows what each one actually costs at the gates, including the 5% VAT and the paired-gate rule that makes two crossings count as one.

Built for DubaiReact 19Vite 6TypeScriptTailwind 4MapboxSupabaseCloudflare TurnstileSee the project

ProjectLive

Living In

Compares homes by the hours a month you will spend getting to the places that matter, then adds the value of that time to the rent, so you can see which flat really costs least.

Dubai and BangaloreNext.js 16React 19TypeScriptSupabaseTomTomOpenStreetMapMapLibreCloudflare TurnstileSee the project

ProjectLive

Layover

A DXB exit planner that checks whether your passport lets you leave, works out how long you really have outside, and shows only what actually fits, with a leave-by time on everything.

Built for DubaiVanilla JSVercel FunctionsSupabaseGoogle Routes APILeafletCloudflare TurnstileSee the project

ProjectInternal

IRIS

A wrong product description is a live page converting worse than it should, and the fix usually already existed. IRIS takes the request in Slack and gates itself on its own confidence.

35%of fixes closed zero-touch200product-content fixes a weekTypical fix: 10 days to 24 hoursSee the project

ProjectInternal

SEO Deck

A Chrome extension that collapses on-page auditing, Search Console performance and AI-search readiness into one popup scoped to the tab you are already on. Built for the content team I manage, replacing two earlier extensions and, before those, a folder of loose scripts.

Vanilla JSChrome Manifest V3Search Console APINo build stepSee the project

The method

I am not a hand-coder. I am the person who decides what gets built

Five tools, all shipped, none of them written line by line by me. What I bring is the part that does not come free: deciding what is worth building, refusing the version that would not survive contact with a real user, and checking the thing actually works before saying it does.

Read how I build