A cruise brand with traffic and an under-built path to purchase.
A note on the domain: the site named here, viennacruises.com, is a stand-in. It does not exist and is not affiliated with any real business. The actual site is not disclosed; the work, the findings and every figure below are real.
Vienna Cruises sells Danube river cruises out of Vienna: sightseeing, dinner, lunch and a day trip to Bratislava, run as a Headout-managed brand site. The brief was revenue optimisation on the primary English landing page: move it from page 2 of the search results to page 1, and grow organic’s share of revenue on the way.
A page ranking, but not converting its share.
Organic made up 14.47% of the site’s total revenue over the trailing 12 months (20.20% over the last 30 days), and a similar share on the landing page specifically. Non-English traffic and revenue dominate the site, at 64.87% of total revenue, which matters because this audit is scoped to the English-language pages.
The landing page’s focus keyword ("vienna river cruise", 1,900 searches a month) sat around position 14 in Search Console’s 28-day window: page 2, a dotted rank that recovered after a core update but never reached page 1. A higher-volume adjacent term ("Danube Cruise", 5,400/mo) has almost no realistic path to ranking, since its SERP is dominated by tour operators rather than brand sites. Geography splits the picture too: the page ranks respectably in Austria, with a realistic shot at position 3, but falls much further in the United States, where competing localised domains have the advantage this one has domestically.
What the audit found.
Every figure below is a percentage or a Search Console reading, per Ayush’s instruction: no dollar amount from the source is published.
The honest delta here is a plan, not a result. This audit produced the findings above and the 49-item plan below; no post-implementation figures exist yet, so none are claimed.
49 actions, sequenced across six pages.
Grouped by page, in the order the audit recorded them.
- Google Search Console
- Internal analytics dashboards
More case studies.
An audit is only as good as its plan.
This one produced 49 of them, sequenced across six pages. If you have a site that gets traffic and undersells it, that is the conversation worth having.